METHODS AND SYSTEMS FOR MANAGING A CUSTOMER LOYALTY PROGRAM
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United States of America Patent
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app pub date -
Nov 17, 2014
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Nov 17, 2013
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Abstract
Method and system is disclosed for providing rewards to a loyalty program customer. The method includes receiving operating parameters for a selected computer-implemented game, receiving lottery-based information, determining odds based upon the received operating parameters and the received information, executing the selected computer-implemented game based upon the determined odds and the received operating parameters, determining a reward for the loyalty program customer based at least in part on the executing of the selected computer-implemented game, providing an offer of the reward to the loyalty program customer, and updating an account associated with the loyalty program customer based upon the providing. The method can further include changing the offer based upon distribution of information associated with the game to contacts of a user's virtual social network.
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