JUST-IN-TIME GUARANTEED ADVERTISEMENT SUPPLY FORECASTING SYSTEM AND METHOD
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United States of America Patent
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Issued Date -
May 21, 2015
app pub date -
Nov 19, 2013
filing date -
Nov 19, 2013
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Abstract
A just-in-time advertisement supply forecasting system includes a query engine configured to receive an advertiser query specifying an advertising contract time period of a contract, an historical database having stored therein time series data for a plurality of base profiles, each time series representing previously stored samples corresponding to daily impression counts over a predetermined period of time, and a forecasting engine operatively coupled to the query engine and to the historical database, and configured to generate an impression inventory forecast to satisfy the advertiser query, where the impression inventory forecast is generated in real-time based on the time series, upon receipt of the advertising query.
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