BID SUGGESTIONS FOR ONLINE ADVERTISING AUCTIONS
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United States of America Patent
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Issued Date -
May 7, 2015
app pub date -
Nov 4, 2013
filing date -
Nov 4, 2013
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The disclosed embodiments provide a system that manages online advertising. During operation, the system identifies a user segment for targeting using an online advertisement slot. Next, the system obtains a distribution associated with winning bids for online advertisements shown to the user segment in the online advertisement slot. Finally, the system uses one or more points from the distribution as bid suggestions for advertising campaigns associated with the user segment.
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