TARGETED ADVERTISING BASED ON PHYSICAL TRAITS AND ANTICIPATED TRAJECTORY
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United States of America Patent
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Issued Date -
May 7, 2015
app pub date -
Nov 4, 2013
filing date -
Nov 4, 2013
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Abstract
A computer-implemented method includes selecting a targeted advertisement based on at least one physical trait of an intended recipient and determining an anticipated trajectory of the intended recipient from a first location based on an observation of the intended recipient at the first location. The method further includes presenting the targeted advertisement for the intended recipient at a second location selected based on the anticipated trajectory. Presenting the targeted advertisement for the intended recipient at the second location can include identifying an advertisement presentation device that is, or will be, available along the anticipated trajectory of the intended recipient, the advertisement presentation device serving the second location, determining an estimated arrival time of the intended recipient at the second location based on the anticipated trajectory, and queuing the targeted advertisement for presentation by the advertisement presentation device based on the estimated arrival time.
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