SYSTEMS AND METHODS FOR OPTIMIZING PRODUCT PRICES

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United States of America Patent

APP PUB NO 20150120614A1
SERIAL NO

14062441

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Abstract

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Systems and methods are provided for optimizing prices for products and services based on consumer survey data, or at least based on the principle that non-flat prices such as $0.99, $3.95, $49.99, for example, create negative impressions about merchants. The system may retrieve a current price from a database and identify a price class or a price range to which the current price corresponds. The system may then execute a pricing process that is associated with the identified price class or price range. The pricing process computes an offer price that a majority of consumers will perceive as being more fair than the current price.

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Patent Owner(s)

Patent OwnerAddress
W W GRAINGER INC100 GRAINGER PARKWAY LAKE FOREST IL 60045-5201

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Westphal, Geoffry A Evanston, US 98 822

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