Importance

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Abstract

The invention proposes a method for producing a printed product, in which a printed product, preferably produced in a forme-bound high-capacity printing process, in the form of a main product (2) or a subproduct is provided with an identification means which comprises a piece of individualizable product-specific information. At least two downstream individualization steps are performed, wherein the identification means allow the piece of information which is to be added in the at least two further downstream individualization steps to be associated with the respective product. Preferably, the new addressee-specific digital printed product comprises blog articles, preferably in the form of a blog insert, which is in turn preferably produced using digital printing. Identification means, for example in the form of ID tags (4, 4′), comprise not only the product-specific identification information but preferably also control information (31-36) which can be read by. sensors on the handling devices (7-12) and hence directly control the handling of the respective product by this at least one handling device (7-12) and, in cooperation with inspection codes on the subproducts to be supplied, allow the correct supply to be inspected. The present invention also allows uninterrupted compilation of product packages for postal dispatch by virtue of the product sequence in the course of the conveying line comprising, at least in sections, a recurring succession of a respective one or more intermediate products partly individualized on an addressee-specific basis and at least one, preferably a plurality of, non-individualized standard intermediate products.

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First Claim