ONLINE CAMPAIGN MANAGEMENT
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United States of America Patent
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Issued Date -
Apr 16, 2015
app pub date -
Oct 10, 2013
filing date -
Oct 10, 2013
priority date (Note) -
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status (Latency Note)
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Abstract
Disclosed herein are techniques for identifying customers and their purchasing segments in advance so that advertising impressions can be correlated to the consumers that are being reached by an advertising campaign. A predetermined consumer panel may be characterized by purchasing segment and any other suitable demographics, and tracking techniques such as cookies tied to specific web properties may be used to track online activity by members of the consumer panel. In this manner, each advertising impression for one of the panel members from one of the web properties can be related to a particular purchasing segment, and effectiveness of the campaign can be evaluated based on the types of consumers that are being reached with certain advertisements.
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