METHOD FOR RETAINING SEARCH ENGINE OPTIMIZATION IN A TRANSFERRED WEBSITE
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United States of America Patent
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Issued Date -
Apr 9, 2015
app pub date -
Oct 9, 2013
filing date -
Oct 9, 2013
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Abstract
Systems and methods for implementing changes to a website without losing the indexing status and accumulated SEO metrics for web pages of the website may include creating a page mapping table that associates old web page URLs with new web page URLs. Old web page URLs may be obtained by crawling the website or by searching the indexing cache of one or more search engines. The old web page URLs are saved as source paths in the table. New web page URLs may be manually associated with the source paths as destination paths in the table, or the destination paths maybe automatically obtained. A web server or a reverse proxy server uses the page mapping table to send 301 redirects to devices that request the old web pages. Usage data of the new web page may be collected and analyzed to determine if an automatically identified destination path is correct.
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