Quick Audience Search and Recommendation Apparatus and Method
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United States of America Patent
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Issued Date -
Mar 26, 2015
app pub date -
Nov 18, 2013
filing date -
Sep 22, 2013
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Abstract
A system and method for facilitating searching and recommendation for reaching a particular consumer audience with a marketing message operates across multiple media channels. Syndicated survey data for consumer behaviors is combined with consumer segmentation schema to create a subset of segments best associated with the product or service that is the subject of the marketing message. An average propensity index is calculated for that subset of best segments, and displayed for a user along with the total number of consumers in that subset of segments across multiple possible media channels.
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