CROSS-RETAIL MARKETING BASED ON ANALYTICS OF MULTICHANNEL CLICKSTREAM DATA
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United States of America Patent
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Issued Date -
Mar 26, 2015
app pub date -
Sep 24, 2013
filing date -
Sep 24, 2013
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Abandoned
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Abstract
A method and associated system of cross-retail marketing based on analysis of multichannel clickstream data that comprises a client application capturing, aggregating, and analyzing multiple clickstreams of a user. These clickstreams may be captured from multiple unrelated or competing sales or distribution channels and from multiple electronic platforms. The analysis may use methods of artificial intelligence, text analytics, semantic analytics, or other analytical methods to infer characteristics of the user, of the user's online commercial behavior and other commercial activities, and of products or services that the user may be interested in purchasing. The output of this analysis is forwarded to other channels or platforms visited by the user in order to allow those other channels or platforms to perform targeted commercial marketing functions related to the user's prior activities. In preferred embodiments, this method may be require an active consent or other authorization from the user.
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