SYSTEM FOR GENERATING ENHANCED ADVERTIZEMENTS AND METHODS FOR USE THEREWITH
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United States of America Patent
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Jul 10, 2014
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Sep 29, 2011
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Abstract
A system includes a video services gateway that detects an ad request, sent via a network, from at least one of the plurality of client devices to a real-time ad exchange system and generates an indication of the ad request. A service provider advertising engine receives the indication of the ad request from the video services gateway, generates a bid to the real-time ad exchange system to fulfill an ad opportunity corresponding to the ad request, retrieves subscriber data associated with the at least one client device from a subscriber database, when the bid is successful, annotates the ad opportunity with the subscriber data and submits the annotated ad opportunity to the real-time ad exchange system for rebidding.
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