METHODS AND APPARATUS FOR PROVIDING SUPPLEMENTAL CONTENT IN COMMUNICATIONS SHARING A WEBPAGE

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United States of America Patent

APP PUB NO 20150081470A1
SERIAL NO

14030222

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Abstract

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An apparatus and methods are provided for personalizing messages that are sent to a recipient when a user of a website wishes to “share” a particular webpage or content thereof with the recipient. The apparatus and methods, which are founded on non-transitory computer readable media, involve using information available about the recipient as well as information about a product or service displayed on the webpage to identify supplemental content to include in the message to the recipient regarding the shared webpage. The recipient's prior browsing and purchasing histories with the website, as well as the purchasing tendencies of other customers, may be particularly helpful in identifying relevant supplemental content.

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Patent Owner(s)

Patent OwnerAddress
W W GRAINGER INC100 GRAINGER PARKWAY LAKE FOREST IL 60045-5201

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Westphal, Geoffry A Evanston, US 98 822

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