Targeted Advertisement Delivery
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Issued Date -
Mar 19, 2015
app pub date -
Sep 19, 2013
filing date -
Sep 19, 2013
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system and method for controlling targeted offers for presentation to a consumer. A profile generator generates a user profile associated with a consumer, the user profile including a plurality of targeting parameters. The user profile is transmitted to at least one delivery platform configured to determine online advertising content relating to a product sold by a retailer that is to be displayed to the consumer, based on the user profile parameters. The system stores transaction data identifying attributes of a plurality of past purchases by a consumer at a respective plurality of different retailers, wherein the transaction data includes data identifying attributes of a purchase transaction by the consumer for the product or a similar product. The user profile is updated with at least one parameter identifying characteristics of the purchased product. The updated user profile is transmitted to the at least one delivery platform, whereby the deliver platform is configured to exclude online advertising content relating to the purchased product that is to be displayed to the consumer, based on the at least one parameter in the updated user profile.
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