Dynamic Retailer Rewards Based on Attributes of Historical Transactions and Calculated Values
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United States of America Patent
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Issued Date -
Mar 12, 2015
app pub date -
Sep 10, 2013
filing date -
Sep 10, 2013
priority date (Note) -
Abandoned
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Abstract
A system and method are described for providing dynamic retailer rewards. A database stores transaction data identifying attributes of a plurality of past purchases by a purchaser at a respective plurality of different retailers associated with one or more predefined retail sectors. An analytical engine calculates a customer value index (CVI) and a customer engagement index (CEI) for the purchaser based on attributes of the stored transaction data, the CVI indicative of a value of the purchaser to an identified retailer or retail sector based on the attributes of past purchases, and the CEI indicative of a level of engagement by the purchaser with the identified retailer or retail sector. A reward determiner calculates a dynamic reward for the purchaser based on the calculated CVI and CEI, the reward being redeemable by the purchaser against a purchase transaction at the identified retailer or a retailer of the identified retail sector.
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