ATTRIBUTE BASED COUPON PROVISIONING
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United States of America Patent
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Issued Date -
Feb 26, 2015
app pub date -
Aug 25, 2014
filing date -
Aug 23, 2013
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Abstract
Techniques for ranking electronic coupons include associating a product category and coupon attributes with a coupon. A coupon request, including request attributes, is received and a product category of the coupon request is determined from a first attribute subset of the request attributes. The coupon is retrieved based on the product category of the request. A second attribute subset of the request attributes is identified that is unique from the first subset, and each attribute in the second subset has a respective coupon attribute. For each attribute in the second subset, a weight is assigned and the attribute is compared to its respective coupon attribute. A relevancy rank is determined for the retrieved coupon based on the weight and the comparison of attributes. If it is determined that the relevancy rank is greater than or equal to a threshold, the coupon is transmitted as a response to the request.
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