Method and System for Marketing Maturity Self-Assessment
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United States of America Patent
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Issued Date -
Feb 26, 2015
app pub date -
Jul 22, 2014
filing date -
Aug 26, 2013
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Abstract
A computerized method and self-assessment tool for measuring the marketing capability of an organization generates a marketing maturity quotient (MMQ) to provide feedback on maturity along a standardized scale. A body of knowledge (BOK) is used to provide a comparison between MMQ results for an organization and those of the average and leader organizations. The self-assessment tool may be used as part of a marketing campaign for an enterprise, wherein the campaign owner identifies prospects for the self-assessment; configures a campaign that includes a list of prospects at organizations that may desire to use the self-assessment tool; and sends automated invitations to those prospects.
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