Method and System for Measuring and Improving Marketing Capability
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United States of America Patent
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Issued Date -
Feb 26, 2015
app pub date -
Jul 22, 2014
filing date -
Aug 26, 2013
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Abstract
A computerized method and system for assessing and improving the capability of a marketing organization creates output that allows for quick visualization of gaps in marketing organization maturity. Binary questions are employed to ensure inter-coder reliability for the assessment. A marketing maturity quotient (MMQ) may be generated to provide feedback on maturity along a standardized scale. A dynamic, normalized database is used in conjunction with a body of knowledge (BOK) to provide a comparison between MMQ results for an organization and those of the average and leader MMQs. A product catalog database is used to provide suggested improvements matched to particular gaps in a marketing organization.
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