Physical Presence and Advertising
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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app pub date -
Aug 28, 2014
filing date -
Dec 14, 2012
priority date (Note) -
Abandoned
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Abstract
Novel tools and techniques are provided for enabling or implementing presence detection and/or advertising based on detected presence and/or based on monitored media content or monitored users. In some embodiments, media content—including, without limitation, movies, television programs, music, video games, and/or the like—may be presented to a user(s) via a presence detection device (“PDD”), and information regarding such presented media content may be monitored and sent to a server for analysis. The user(s) (and the user(s)'s reactions) may be monitored, and such monitored data may also be sent to the server for analysis. The server might determine (and present to the user(s)) at least one advertisement, based at least in part on each of one or more of the monitored media content, the monitored user(s), presence information of the user(s), user profile of the user(s), demographic group(s) of each user, and/or the like.
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