UPDATING OF ADVERTISING CONTENT DURING PLAYBACK OF LOCALLY RECORDED CONTENT
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United States of America Patent
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Issued Date -
Jan 22, 2015
app pub date -
Jul 22, 2014
filing date -
Jul 22, 2013
priority date (Note) -
Abandoned
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Abstract
A DVR parses advertising audiovisual content, i.e., commercials, from a received audiovisual signal during recording. The DVR stores only commercial-free content and replaces parsed commercials with their URLs for retrieval during playback. During playback, the DVR requests commercial audiovisual content to be played back in place of the parsed commercials using the stored URLs, determines whether the commercial is played back in its entirely at a normal rate (not skipped), logs whether the commercial was skipped, and periodically sends a log of playback of all commercials to the commercial server. As a result, the commercial server has a complete record of all impressions of commercials played back through the DVR.
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