SYSTEMS AND METHODS FOR EVALUATING ALTERNATIVE FINANCIAL PRODUCTS
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United States of America Patent
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app pub date -
Jun 11, 2014
filing date -
Feb 28, 2012
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Abstract
Systems and methods for evaluating alternative financial products are provided. A first financial product offered by a financial institution may be identified, where one or more customers of the financial institution are eligible for migration from a second financial product to the first financial product. An attrition risk associated with migration of the one or more customers to the first financial product may be determined. If the attrition risk satisfies a threshold, then migration of the one or more customers to the first financial product may be directed. Otherwise, if the attrition risk fails to satisfy the threshold, then one or more characteristics associated with the first financial product may be modified.
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