ONLINE ADVERTISING INTEGRATION MANAGEMENT AND RESPONSIVE PRESENTATION
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United States of America Patent
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Issued Date -
Jan 1, 2015
app pub date -
Aug 2, 2013
filing date -
Jun 29, 2013
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Abstract
The presentation of advertisements to a client device is disclosed. An advertisement delivery request with one or more targeting option parameters and a device type identifier corresponding to an output display configuration is received from an agent module embedded within content being rendered on the client device. A one of the advertisements is retrieved based on matching the targeting option parameters to each targeting option value assigned to the advertisement. The target option value corresponds to one of a plurality of targeting specificity levels along a breadth continuum, each of which may be associated with a definition applicable to the content. The retrieved one of the advertisements may include a plurality of variants, each of which are configured for a different output display configuration. One of the variants is transmitted to the client device, and corresponds to the output display configuration specified in the device type identifier.
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