In-Store Promotion Techniques For Electronic Devices

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20140379467A1
SERIAL NO

13924362

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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In-store promotion techniques for alerting an electronic device user of local in-store promotional events are disclosed. The in-store promotion mode may determine the user's taste profile based on the user's shopping cart, wish list, search history, purchase history, content ratings, favorite authors, and/or event preferences. A promotion notification relating to promotions matching the user's taste profile may be displayed to the user, for example, with a pop-up window, a message on the user's welcome screen or home page, or other notification displayed to the user on the device screen. The promotion notifications may be limited to promotional events taking place at the user's local retail store, and the user may designate the local retail store. The promotion notification may be a generic message notifying the user of the existence of a promotion, and upon visiting the retail store a welcome message including the promotion details may be displayed on the device.

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Patent Owner(s)

Patent OwnerAddress
BARNES AND NOBLE INC122 FIFTH AVENUE NEW YORK NY 10011

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Huang, Chen-Je Menlo Park, US 12 609
Saperstein, Shaun San Carlos, US 3 72

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