INTEGRATED INVENTORY MANAGEMENT SYSTEM FOR MEDIA ADVERTISING
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United States of America Patent
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Issued Date -
Dec 25, 2014
app pub date -
Sep 10, 2014
filing date -
Dec 3, 1998
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Abstract
A computer-implemented yield management system and method for media advertising are provided. The system includes demand curve data associated with an availability of advertising time slots. The demand curve data is defined by a function PN=PL*PN and PN=PH*FN. The system also includes and inventory module to create advertising inventory for a plurality of media provides, the advertising inventory containing available advertising time slots, a yield management module to generate pricing information based on the demand curve data, a forecasting module to generate advertising time segments that meet specific criteria in the advertising inventory and a pricing module to create a pricing strategy using the demand curve data where the price of advertising varies for one or more advertising.
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