Data analytics collection for customer interaction with products in a retail store
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United States of America Patent
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app pub date -
Aug 7, 2013
filing date -
Jun 7, 2013
priority date (Note) -
Abandoned
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Abstract
A system and method for data analytics includes a physical retail store having a plurality of sensors provided in various locations around the physical store. The sensors may include motion sensors, visual imaging cameras, heat sensors, or other kinds of sensors. Information about the customer's shopping behavior is collected by detecting the customer at a first sensor and monitoring the customer's motion as the customer moves out of the sensing range of the first sensor and into the sensing range of other sensors around the store. The system may track the customer anonymously. In one embodiment, the customer self-identifies in the store, for example when making a purchase. If the customer chooses to self-identify, the previously anonymous shopping behavior for that customer can be associated with the customer's unique ID. Based on the shopping behavior, the retailer can provide the customer with deals and customized content.
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