SYSTEM AND METHOD FOR DETECTING FRAUDULENT ADVERTISEMENT ACTIVITY
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United States of America Patent
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N/A
Issued Date -
Dec 4, 2014
app pub date -
May 29, 2013
filing date -
May 29, 2013
priority date (Note) -
Abandoned
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Abstract
A system and methods are provided for detecting fraudulent activity associated with advertisements, such as impression fraud (e.g., instigating excessive numbers of ad impressions), click fraud (e.g., clicking on or simulating clicking on excessive numbers of ad impressions), CTR fraud (e.g., higher than normal CTR and number of clicks) and conversion fraud (e.g., converting or simulating the conversions of excessive numbers of ad impressions). Converting an ad may entail completing a form, initiating a file download or taking other action after clicking on the ad. User activity that involves serving an ad or user interaction with an ad is monitored, and the rates of such activity are measured—such as rates at which ad requests are made, rates at which impressions are clicked on, and rates at which ads are converted. When a pattern of activity is deemed fraudulent, a fraud detection signal is issued.
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