SYSTEMS AND METHODS FOR TARGETED ADVERTISEMENT DELIVERY

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20140344068A1
SERIAL NO

14447529

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Abstract

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In one aspect, a computing apparatus is configured to receive a request for a profile to customize information for presentation to a user identified in the request and, responsive to the request identifying the user, provide the profile that is generated based on transaction data of the user. The profile summarizes the transaction data of the user using a plurality of values representing aggregated spending in various areas. The information includes an advertisement selected, prioritized, adjusted, or generated based on the profile. The advertisement includes at least an offer, such as a discount, incentive, reward, coupon, gift, cash back, benefit, product, or service.

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Patent Owner(s)

Patent OwnerAddress
VISA U S A INCP O BOX 8999 SAN FRANCISCO CA 94128

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Amaro, Leigh Woodside, US 44 4604
Byce, Charles Raymond Mill Valley, US 21 2650
Fordyce,, III Edward W Sedalia, US 44 3938
Salmon, Diane C Lafayette, US 30 1597
Savas, Nurtekin San Jose, US 19 2204
Siegel, Kevin Paul Mountain View, US 20 2169
VonDerheide, James Alan Pasadena, US 24 1850
Winters, Michelle Eng Belmont, US 40 4191

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