Managing Advertisements Based On Public Records
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United States of America Patent
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Issued Date -
Oct 30, 2014
app pub date -
Apr 21, 2014
filing date -
Apr 29, 2013
priority date (Note) -
Abandoned
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Abstract
The insertion of addressable or other dynamically determinable advertisements during playback or other access to content is contemplated. The contemplated advertisement insertion may rely upon public records to identify activities, events, engagements and other metrics related to user undertakings. The public records may then be used to facilitate pre-scheduled or otherwise adjust advertisements previously associated with accessed content.
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