CONSUMPTION PROFILE FOR MOBILE MEDIA

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United States of America Patent

SERIAL NO

14326348

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Targeting advertising content via a media management platform includes taking at least one consumption profile for content items of the media management platform, wherein the at least one consumption profile includes a profile of devices on which a corresponding content item can be accessed, a profile of networks on which the corresponding content item can be delivered, and attributes of the corresponding content item. Further a targeting input is produced by processing at least a portion of the consumption profile for a content item. Lastly, the targeting input is provided to an advertising fulfillment engine that targets advertising content to media management platform content item recipients.

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Patent Owner(s)

Patent OwnerAddress
THE DIRECTV GROUP INC2230 E IMPERIAL HIGHWAY P O BOX 956 EL SEGUNDO CA 90245

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
MacNeil, Bart Toronto, CA 25 3948
Maharajh, Kavi Oakville, CA 27 3979
Walker, Torin Oakville, CA 27 4003

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