SHAPING ALLOCATIONS IN SEARCH ADVERTISING AUCTIONS
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United States of America Patent
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Issued Date -
Oct 2, 2014
app pub date -
Mar 27, 2013
filing date -
Mar 27, 2013
priority date (Note) -
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Abstract
Methods and systems are provided that include bidding techniques for use with online advertising auctions. Methods and systems are provided relating to bidding for display of an advertisement, where the allocation of serving opportunities for advertisement slots takes into account competing bids associated with advertisers. A highest bid associated with an advertiser is allocated all the serving opportunities of one of the advertisement slots. The remaining bids associated with advertisers are allocated serving opportunities between the remaining slots based on various factors, such as historical online advertising bidding and delivery information and performance metric information.
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