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United States of America Patent

SERIAL NO

13795919

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A display device which shows content with advertisement portions may monitor user actions to determine the efficacy of the advertisement. During the presentation of an advertisement, actions of a user may take are monitored, such as, changing the audio level of the advertisement during play, obstructing the advertisement, or changing the z-order of the window containing the advertisement, and this information may be reported to determine the efficacy of the advertisement.

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Patent Owner(s)

Patent OwnerAddress
COMCAST CABLE COMMUNICATIONS LLC1701 JFK BOULEVARD PHILADELPHIA PA 19103

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Monnerat, Edward David Parker, US 47 841
Patel, Mehul S Denver, US 10 265

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