A/B test configuration environment

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United States of America Patent

PATENT NO 9201572
APP PUB NO 20140282049A1
SERIAL NO

13796813

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Various embodiments are generally directed to a visual configuration environment for configuring A/B tests of variations of aspects of content presentation in a user interface of a portal of a server to support remotely accessing services that it provides. A method includes identifying multiple visual areas of a visible portion of a user interface in a first data script; visually presenting on a display the multiple visual areas in at least one menu in a first table to enable selection of first and second visual areas of the multiple visual areas for inclusion in an A/B test of multiple versions of the user interface; and visually presenting a list of all possible combinations of variations in content presentation selected in response to the visual presentation of the first table for the first and second visual areas in the form of a second table. Other embodiments are described and claimed herein.

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Patent Owner(s)

Patent OwnerAddress
CBS INTERACTIVE INC2711 CENTERVILLE ROAD SUITE 400 COUNTY OF NEW CASTLE WILMINGTON DE 19808

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Lyon, Clifford Somerville, US 16 406
Rothman, Ron H Bridgewater, US 2 263

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