Real-Time Advertising System
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United States of America Patent
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Issued Date -
Sep 18, 2014
app pub date -
Mar 7, 2014
filing date -
Mar 15, 2013
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Disclosed are systems, methods, and non-transitory computer-readable storage media for identifying and assigning advertisements to impression slots based on each advertisement's impression set. An advertisement has one or more attributes, or impressions, that characterize it, which are collectively known as an impression set. Media content providers may take into account an advertisement's impression set when linking advertisements to impression slots. By iterating through a direct access table that contains impression slots and pointers, an advertisement inventory server can link, re-link, and award impression slots to the advertisement that has the highest value. The resulting direct access table shows the value-optimized impression slot assignments as well as the unsold inventory of impression slots in real-time. Furthermore, if a query is submitted, the advertisement inventory server can include the query results in the direct access table.
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