AD TARGETING SYSTEM

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20140279036A1
SERIAL NO

13796217

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An ad targeting system may provide for determining a prime target based on one or more prime target parameters. The one or more prime target parameters may include criteria for determining a prime target. The criteria for determining a prime target may include one or more of a minimum amount of interactions or associations with individuals and organizations, a minimum amount of notoriety, or a minimum amount of conversions. The system may also provide for deriving a graph data structure based on the prime target and one or more social graph generation parameters. The one or more social graph generation parameters may include criteria for determining targets to link to the prime target. The criteria for determining targets to link to the prime target may include a minimum amount of interactions or associations with prime target.

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Patent Owner(s)

Patent OwnerAddress
EXCALIBUR IP LLC701 FIRST AVENUE SUNNYVALE CA 94089

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Ke, Mark San Mateo, US 1 8
Zhu, Wei San Jose, US 383 5693

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