TIME-VARYING MODELING FOR MARKETING DRIVERS

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United States of America Patent

APP PUB NO 20140278931A1
SERIAL NO

13838862

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A marketing modeling system may include a modeling engine to determine a time-varying marketing driver model to estimate marketing driver contributions to sales for marketing drivers, and determine a time-varying parameter and multiply the time varying parameter by an independent time-varying variable in the time-varying marketing driver model. A driver contribution estimation module in the system may apply the time-varying marketing driver model to consecutive fine-grained time periods to determine estimated contributions to sales for each fine-grained time period and for each marketing driver.

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ACCENTURE GLOBAL SERVICES LIMITED3 GRAND CANAL PLAZA GRAND CANAL STREET UPPER DUBLIN 4

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Click to zoom InYear of Issuance% of Matters IssuedCumulative IssuancesYearly Issuances20132014201520162017201820192020202120222023202420250255075100

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Inventor Name Address # of filed Patents Total Citations
Bagkavos, Dimitrios Athens, GR 1 1

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