Automated experiment scheduling
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United States of America Patent
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May 22, 2018
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app pub date -
Mar 12, 2013
filing date -
Mar 12, 2013
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Abstract
Various embodiments are generally directed to an automated A/B testing system using a combination of classical and alternative statistical analysis to control the performance A/B tests. An apparatus includes a processor circuit; and logic to commence collection of a specified number of samples of user responses to multiple versions of a user interface in a test, employ an alternative statistical analysis to analyze the samples as they are collected, determine whether a proposed version elicits a statistically significant improvement in user response over a control version, terminate the test before the specified number of samples are collected in response to a statistically significant improvement over the control version elicited by the proposed version, and complete collection of the specified number of samples and employ a classical statistical analysis to analyze the samples in response to the proposed version not eliciting the statistically significant improvement. Other embodiments are described and claimed.
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