SYSTEMS AND METHODS FOR GENERATING TARGETED ADVERTISING
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United States of America Patent
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app pub date -
Jun 9, 2014
filing date -
Dec 19, 2006
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Abstract
Systems and methods of providing targeted advertising are provided. Physiological information is collected from a wearable monitoring device attached to a body of a first subject over a period of time, such as multiple days, weeks, or months. Exemplary physiological information includes pulse rate information, body temperature information, breathing rate information, blood pressure information, cardiac output information, and blood gas level information. The collected physiological information is analyzed to generate a profile for the first subject. At least one advertisement is selected in response to the profile, and presented to a second subject not wearing a monitoring device, wherein the first and second subjects have at least one matching demographic.
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