Systems and Methods for Categorizing and Measuring Engagement with Content
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United States of America Patent
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Issued Date -
Sep 11, 2014
app pub date -
Mar 11, 2013
filing date -
Mar 11, 2013
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Abstract
Systems and methods for engagement tracking devices configured to track engagement with content having one or more activity zones in accordance with embodiments of the invention are disclosed. In one embodiment, an engagement tracking device includes a processor and an engagement tracking application, wherein the engagement tracking application configures the processor to display content, where the displayed content includes data defining one or more activity zones within the displayed content, receive input data based on user input received via an input device configured to receive user input, where the input data is associated with one or more activity zones within the content, generate engagement data based on the received input data, where the engagement data includes the received input data and identified the associated activity zone, and transmit the engagement data to an engagement processing server system as the engagement data is generated.
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