MECHANISM FOR RENDERING ADVERTISING OBJECTS INTO FEATURED CONTENT
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United States of America Patent
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app pub date -
Mar 31, 2014
filing date -
Aug 4, 2006
priority date (Note) -
Abandoned
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Abstract
Systems and methods are provided for inserting an advertisement into a data stream. In accordance with one implementation, a method is provided that includes operations performed by one or more processors, including extracting a metatag from the data stream and identifying an advertising descriptor based the extracted metatag and characteristics of a scene associated with the data stream. The method also includes selecting, based on the identified advertising descriptor, an advertising object from a plurality of advertising objects, the identified advertising descriptor reflecting a temporal transformation of the advertising object within the scene, so that the advertising object appears as if the advertising object was originally included in the data stream. In addition, the method includes inserting the advertising object into the scene included in the data stream and transmitting the data stream with inserted advertising object to a recipient.
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