METHOD AND SYSTEM FOR CONSTRUCTING A CUSTOMIZED WEB ANALYTICS APPLICATION

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United States of America Patent

SERIAL NO

14213325

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Abstract

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A method for constructing a customized web analytics application comprises providing a base analytics code, including a base data mining code and a plurality of tokens corresponding to unincorporated code snippets, and incorporating code snippets as selected to create the application where each code snippet is configured to track a different custom web analytic. The system displays a selection of at least one web analytic to track and receives user selection of at least one displayed web analytic to track over a wide area network. Once selected, an unincorporated code snippet corresponding to each selected displayed web analytic is retrieved from a library of such code snippets. The code snippet is then substituted in place of its corresponding token within the base analytics code to create a customized analytics code. The customized code is finalized by removing the remaining tokens and the finalized code transmitted to the user for incorporation into their web pages.

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Patent Owner(s)

Patent OwnerAddress
ORACLE INTERNATIONAL CORPORATION500 ORACLE PARKWAY MAIL STOP 5OP7 REDWOOD SHORES CA 94065

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Butler, Eric Portland, US 10 471
Everly, David Portland, US 3 110

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