PASSIVE IMPROVEMENT OF DATA QUALITY BASED ON USER PREFERENCE
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United States of America Patent
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Issued Date -
Jul 31, 2014
app pub date -
Jan 28, 2013
filing date -
Jan 28, 2013
priority date (Note) -
Abandoned
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Abstract
Methods and systems for generating and applying quality ratings to data records, such as for use with mailing lists and similar applications, are provided. Information such as use information may be obtained for a plurality of data records, each of which is associated with a potential recipient of a mailpiece. A quality rating may be assigned to each data record, which indicates an assigned likelihood that a solicitation mailpiece is expected to receive a favorable response from the potential recipient. These quality ratings may be stored and an indication of the quality rating for each data record may be provided to a mailer. The quality ratings may be generated or updated based upon how the associated data records are used by the mailer and/or subsequent mailers.
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