Apparatus, System and Method for Location Detection and User Identification for Media Exposure Data
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United States of America Patent
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app pub date -
Dec 31, 2012
filing date -
Dec 28, 2012
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Abandoned
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Abstract
A computer-implemented system, apparatus and method for monitoring media exposure data and correlating media exposure data to locations. Location data may be generated utilizing measurements of radio waves from WiFi and/or Bluetooth. Identification may also be transmitted when WiFi and/or Bluetooth transmission are received. As media is reproduced or received on/near a portable device, media exposure data is generated. Subsequent location data is monitored and processed to determine specific locations that may include commercial establishments. The locations are then correlated to the media exposure data to determine user actions related to media exposure.
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