EMBEDDED CONTENT PRESENTATION

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20140164887A1
SERIAL NO

13712505

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Among other things, one or more techniques and/or systems are provided for presenting embedded content portraying an entity and/or for maintaining a user profile based upon user exposure to one or more entities. That is, content, such as an image or video, may portray one or more entities (e.g., a product, location, business, etc.). To aid a user in identifying an entity and/or remembering the entity, entity information may be embedded into the content. The entity information may describe the entity and/or provide one or more actions that the user may take with regard to the entity (e.g., open a shopping application to view a hand bag entity). Personalized recommendations may be provided to a user based upon a user profile derived from exposure of the user to various entities (e.g., a vacation recommendation may be provided based upon vacation entities exposed to the user in a positive light).

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Patent Owner(s)

Patent OwnerAddress
ROVI TECHNOLOGIES CORPORATION2830 DE LA CRUZ BOULEVARD SANTA CLARA CA 95050

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Beckman, Brian C Newcastle, US 188 5349
Kimchi, Gur Bellevue, US 228 8027
Koukoumidis, Emmanouil Bellevue, US 48 1014

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