SYSTEMS AND METHODS FOR ENTERPRISE CLOUD MULTI-SITE APPLICATION TARGETING
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United States of America Patent
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Issued Date -
Jun 12, 2014
app pub date -
Jul 1, 2013
filing date -
Jun 29, 2012
priority date (Note) -
Abandoned
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Abstract
The systems and methods of the present disclosure provide the capacity to create via a web browser a cluster of integrated web sites, mobile sites, and applications by an organization in its own private cloud where applications, web sites, mobile sites and users can be matched through a consumer targeting engine based on dynamic filters with relevant content and applications in real time across the cluster of web sites and mobile sites. In an embodiment, the systems and methods of the present disclosure provide the capacity to define via a web browser the unique data conditions that will match applications with target users via a web site or mobile site. User data collected from online data forms is matched with user data collected from interactions within the web site to produce dynamic targets. Dynamic targets form the foundation of the targeting engine for matching relevant content and applications to specific audiences within a web site or cluster of web sites.
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