Method And System For Categorizing Users Browsing Web Content

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United States of America Patent

APP PUB NO 20140164385A1
SERIAL NO

13709421

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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The present invention discloses a method and a web analytics server to categorize a plurality of users browsing one or more web pages. A tracking application module is provided to receive at least one log record, the at least one log record corresponding to one or more user activities from a predefined group of user activities for the plurality of users. Further, a probability generator module is provided to generate a probability data that defines a transition from a current user activity to another user activity in the predefined group of user activities for the plurality of users, and an analytics module is configured to profile the effect of a current user activity to another user activity and to categorize the plurality of users into a plurality of categories based on the probability data.

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SHARE THIS INC4009 MIRANDA AVENUE SUITE 200 PALO ALTO CA 94304

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
LIU, Yandong Sunnyvale, US 2 14
QU, Yan Los Altos, US 52 686

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