INDIVIDUALIZED MARKETING TO IMPROVE CAPACITY UTILIZATION
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United States of America Patent
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Issued Date -
May 15, 2014
app pub date -
Nov 11, 2013
filing date -
Jan 7, 2005
priority date (Note) -
Abandoned
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Abstract
Suppliers of goods and/or services subject to shifts in capacity utilization design and implement marketing campaigns around utilization forecasts, targeting marketing expenditures on periods of excess capacity rather than periods without excess capacity, and in some embodiments also to alter variables such as pricing, consumer targeting, or even the intensity of the campaign itself on a dynamic basis in response to changing market conditions.
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