METHOD AND SYSTEM FOR MODELING CONSUMER ACTIVITY AREAS BASED ON SOCIAL MEDIA AND MOBILE DATA
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United States of America Patent
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May 8, 2014
app pub date -
Nov 2, 2012
filing date -
Nov 2, 2012
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Abstract
A system and method for modeling consumer activity based on social media and mobile activity data is provided. The location of a consumer and time at which the consumer is present at such location can be obtained using social media and mobile activity data. This data can be analyzed to identify areas frequented by a consumer, and those areas can be classified into different groups based on, for example, the time of the day, the day of week, and other information that can be obtained from the social media and mobile activity data. The resulting analysis can provide an estimated home area and work area, and other insights into the consumer (e.g., where the consumer travels). This consumer activity can be used by a business to provide relevant, targeted advertising to potential customers based on the models obtained from the social media and mobile activity data.
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