DISPLAY OF CROSS-SELL ADVERTISEMENTS TO A USER BASED ON GENETICS
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United States of America Patent
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Issued Date -
Apr 17, 2014
app pub date -
Oct 17, 2012
filing date -
Oct 17, 2012
priority date (Note) -
Abandoned
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Abstract
Display of cross-sell advertisements to a user, including, but not limited to, in a social genetics network includes: associating genetic data with product and service categories; accessing specific genetic data of a user to obtain a set of product and service categories associated with the genetic data of the user; analyzing non-genetic data of the user, including past purchase history, and analyzing the genetic data of the user to discover correlations in preferences of the user; selecting one or more desired product and service categories from the set of the product and service categories that match the correlations in the preferences of the user; sending a product or service request to at least one advertiser for a cross-sell advertisement relating to the desired product and service categories; and responsive to receiving the cross-sell advertisement from the advertiser, displaying the cross-sell advertisement on an electronic device of the user.
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