METHOD AND SYSTEM FOR ONLINE CAMPAIGN OPTIMIZATION
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United States of America Patent
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Issued Date -
Apr 10, 2014
app pub date -
Oct 9, 2012
filing date -
Oct 9, 2012
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
An advertisement campaign optimization system, method, and a computer product for determining real time bidding data corresponding to one or more advertisement campaigns targeting one or more users are disclosed. In an embodiment, the method comprises receiving a bid request for the one or more advertisement campaigns. User interest data corresponding to the one or more users is determined. One or more bidding rules based on a first data set and a second data set are also determined. The first data set comprises data corresponding to the one or more users and the second data set comprises data corresponding to the one or more advertisement campaigns. The method determines real time bidding data based on the user interest data and the one or more bidding rules.
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