METHOD AND SYSTEM FOR EFFECTIVE SEARCH RETARGETING IN SEARCH ADVERTISING
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United States of America Patent
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Issued Date -
Mar 13, 2014
app pub date -
Sep 10, 2013
filing date -
Sep 10, 2012
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Abstract
Provided is a method and system for effective search retargeting in search advertising. An advertising method may include determining a search history of a user and changing a display text associated with the search result if the determining determines that the search result has been previously provided to the user. The determining may be based on a search result provided to the user in response to a received input keyword.
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