TARGETED MESSAGING
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United States of America Patent
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Issued Date -
Mar 13, 2014
app pub date -
Sep 10, 2013
filing date -
Sep 10, 2012
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status (Latency Note)
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Abstract
A method, computer apparatus and non-transitory computer-readable storage medium implementing a method for sending targeted promotional messages to subscribers to a telecommunications service for execution by at least one network element of a service provider. The at least one network component determines profiling criteria and an advertisement timing associated with an advertising campaign. The at least one network component consults a context awareness engine that stores time-varying user data for a plurality of subscribers. At a time which satisfies the advertisement timing, the at least one network component sends a message to a subscriber whose user data match the profiling criteria. The at least one network component repeats the steps of consulting and sending after a change in the user data has occurred during the advertising campaign.
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